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Electrification of automobile by RICOH power management IC
Unlike general consumer goods, automobiles and in-vehicle devices take a long time to cycle from development to sales. It is long from the start of sales to the end of product life, and there is a maintenance period after that, so the product cycle will be very long.
One of the things you need to be aware of when developing such products is the "stable supply of parts", because it takes time and cost for surveying and procurement of alternative parts and redesign of boards if parts to be used are suddenly discontinued.
In response to the manufacturers who are troubled by securing "stable supply of parts", RICOH offers "Product Longevity Program (PLP)" that maintains the stable supply for 10 years and supports customers' long term production plan.
Figure of PLP
Ricoh offers a wide range of innovative technologies for automotive applications from on-vehicle electrical equipment to in-vehicle accessory.
A severe quality control, which varies from the consumer products, is performed for automotive products including a reliability test of AEC-Q100 qualification and a traceability system.